Hear What Visitors Count! Institutions Have to Say About Their Experience


Why do museums and historic sites decide to participate in Visitors Count!?


The benchmarks and detail of the survey questions. We’ve never surveyed visitors before and had no idea how to go about it, so this was a perfect introduction.

We wanted to do a survey conducted by a professional, trusted organization like AASLH.

Comparing us to other like organizations, a report that is generated for us, the chance to customize questions.

Having hard data on visitor experience, especially to use in grant applications.


What do participants think of Visitors Count! at the end of the program?


The survey guided our immediate product development and reaffirmed our marketing strategy. Great process and will do it again! 

The survey has proven extremely helpful. The post-survey meeting was instrumental in our understanding of our results.

Overall, I think the Visitor Counts! program is extremely valuable and definitely worth taking advantage of. It is easy, affordable, and yields information that can make the difference between providing a satisfactory museum visit or an outstanding one!

Thank you for conducting a thorough, professional and responsive survey process.


Visitors Count by the Numbers


  • More than 185 museums and historic sites have already participated.
  • Over 80% of Visitors Count! participants would be interested in repeating the survey a 2nd or 3rd time.
  • 35% of Visitors Count! participants are going through the program for the 2nd or 3rd time.